Hokay, so.

2 a)

i.  Sender – the originator of the message

ii.  Receiver – the end recipient(s) of the message

iii.  Encoding – preparing the message in such a way that it can be transported

iv.  Decoding – receipt and preparation of the message for the Receiver

v.  Channel – pathway through which the Encoded message is sent to the Receiver

vi.  Noise – outside influences which can interfere with and potentially change the message

2 b)

Sender – Corporate Dude in charge of training employees

Encoder – Message is conveyed by creating a training video

Channel – Video is distributed over the internet to all stores

Decoder – Video playback program has to decompress and format the video for consumption

Receiver – Employee who watches the training

Noise – Manager, fellow employees, or the employee himself who may have negative about the product about which the training video was made, thusly coloring the perception of the training on said product

2 c)

Let’s say there is a new section of a game level that needs to be fleshed out on a particular day.  The Art Director, the Sender, has a meeting with the art leads, who are the Encoders of his message.  They discuss what the Art Director wants, then the art leads go out and give the information to the level and environment teams.  The Channel is the subsequent email in which the art lead tells his team what needs to be done.  The artists’ computers Decode the message, then the artists, the Receivers, process and receive the info.  Noise could occur if the art leads don’t convey the message exactly as the Art Director wants it, or it could occur if other programs the artist is running distracts him from the message.  Then, if the artist has questions about what he has to do, he can either ask the art lead, or go back and ask the Art Director himself for clarification.

2 d)

The Westley/MacLean model fits 2c’s example best.